Tech Sales Training for Today’s Teams
In a very short period of time artificial intelligence (AI) has upended numerous markets and ushered in the next industrial revolution. Industries are rapidly being transformed through large language models and machine learning technology which will permanently change how companies interact with and serve customers.
Don’t let your sales team get left behind! In this hyper-competitive, rapidly-changing world, tech companies like yours can find it increasingly difficult to differentiate themselves. The importance of articulating a value proposition to stand out from dozens of other AI or SaaS companies has never been greater. This is where sales training from Game Face brings the most value to our tech clients. You can be confident your sales training partner is the cutting-edge leader in tech sales. For three decades we have applied proven techniques to current technology, markets, and trends to drive results. Game Face can guide your business toward real growth through sales techniques your competition can’t touch.
WHAT GAME FACE TEACHES
How to Sell More Than Technology
Yes, SaaS product training is important, but the average customer of a tech company puts less emphasis on technical features tan you may think. The nuts and bolts of what you sell— your product—don’t matter as much as how your company delivers valuable solutions such as increasing productivity, providing reliable security, achieving compliance, and reducing costs. These are the results your customers are looking for—and we train your people to communicate these imperatives in every interaction.
How to Focus on Your Company’s Differentiators
Managed IT companies, for instance, often offer the same products. But the key is to remember that what matters most to your customers is how your company will partner with theirs. This requires all members of your team to work collaboratively to move the sale forward and develop and maintain the customer relationship. Yes, even those who aren’t traditional salespeople need to develop basic and practical sales skills. Firms that adopt such a unified approach through Game Face find their newfound culture becomes another unique selling feature.
How to Enjoy, Not Evade, Talking Price
Your expertise and services come at a cost. If, by chance, your product isn’t all that unique, the service and counsel you provide should be! Your team is part of what the customer is buying, along with a complete IT solution or improved software system—so you charge accordingly. This confident approach allows salespeople to show customers what quality solutions and support look like and why they’re priced the way they are. In the end, a trained Game Face sales rep knows how to justify any price and assist the customer in concluding it is reasonable and worth the investment.
How to Embrace Sales Without Sacrificing Quality
For most tech firms to be successful, they must focus on tech sales. Of course, this is elementary, but how many invest as much in business development as they do in R&D? Without a concerted effort to educate the world on whatever innovation you have brought to market, the genius of your work will never impact the world like it could. Let Game Face assist in taking your best work to a broader audience through a sales approach that is as innovative and revolutionary as the product you represent.
CLIENT SUCCESS
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, and customer loyalty programs. It also plans corporate trade shows, meetings and events, and offers a customer experience technology platform. With a number of companies under its worldwide umbrella, Maritz turned to Game Face to assist their seasoned sales force in best articulating its varied solutions in any number of circumstances. Whether face to face in London or over the phone with a customer in Tucson, the Game Face methodology is winning new customers and helping to upsell longtime Maritz partners into even more sustainable relationships.
“When our sales team needed a scientific refresh to our approach, we added Rob and Game Face to the mix. The team loves it! Rob gets us outside our comfort zone and helps us learn. The program has become so popular, other Maritz business units are now contracting with Game Face. True pros and fun to work with…and it works!”
-Dave Beaulieu
Former CCO, EVP Global Healthcare, Maritz
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