Medical Device Sales Training to Accelerate Market Adoption
Make Your Device the Standard of Care Through Market-Leading Sales Performance
Characterized by high-stakes meetings with surgeons, doctors, nurses, and hospital administration; long, complex sales cycles that test the endurance of even the most experienced sales professionals; make-or-break presentations to new technology/new product review committees; and post-sale service that can determine the difference between explosive growth and being kicked out of an office, surgery center, or hospital for years, medical devices are one of the most challenging sales in the sales profession.
From multi-million dollar capital equipment sales to surgical implants and disposables; and from cardiology and neurology to orthopedics and interventional radiology; and from Class 1 medical devices to Class 3 medical devices and drug/device or biologic/device combinations, Game Face can assist your medical device sales team to navigate the complex, multi-stakeholder world of medical device industry sales to accelerate adoption of your device and make it the standard of care.
HOW TO BUILD TRUST AMONG ALL KEY STAKEHOLDERS
Yes, quality of care and good patient outcomes are on the objectives list for every stakeholder but they aren’t the only things on their list. After years of development and a lengthy regulatory approval process, medical device company growth can stall if the company’s sales team is not properly trained to quickly and effectively build trust whether it be the staff nurses in med-surg or the director of surgery or the CFO of the hospital.
With over three decades of experience successfully training sales teams to accelerate growth in complex, high-value sales, Game Face can enable your team to build trust regardless of the role of the key stakeholder or the type of medical device sale.
HOW TO MAXIMIZE ON-LABEL INDICATIONS
Unlike your local coffee shop which can claim “World’s Best Coffee”, what your reps can and cannot say about your medical device has real-world implications for your business from a financial, legal, and regulatory standpoint. Game Face customizes each training program for its clients to address their unique industry characteristics. For medical devices, this means a focus on principles and skills that can be adapted to every medical device sales situation while adhering to a client’s specific regulatory constraints.
HOW TO EFFECTIVELY SELL TO AN M.D. WITHOUT NEEDING TO BE AN M.D.
Doctors are some of the most rewarding and challenging call points in sales. A “life or death situation” is not a figure of speech when discussing the work and responsibility of a doctor. While doctors are experts, medical device sales professionals are experts too. Through the Sales Game Changer System™, Game Face trains medical device sales reps how to be trusted experts for their doctor prospects and clients to expand sales and enhance cross-selling opportunities.
“Rob Cornilles is a remarkable person, leader and contributor! His track record of delivering quality results inspires confidence, and how he goes about achieving those results inspires trust. I greatly admire and value Rob and his insights.”
Stephen M.R. Covey – The New York Times & #1 Wall Street Journal bestselling author of The Speed of Trust, and co-author of Smart Trust
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